In their book,
"The Art of Social Media," Guy Kawasaki and Peg Fitzpatrick focus a lot of energy on
promoting your brand as a company with the help of social media. They also
touch on some important skills for promoting an event that your company or
organization is putting on.
Guy and Peg tell us
that in order to be successful when hosting an event, it is necessary to have
an effective hashtag.
The hashtag should
be short, simple, and should be directly related to the event that it is
describing. A hashtag such as #ONUPartnersConference2017 is far too long and
too specific. Instead, something like #ONUPartners is
generic so it will be used for a longer time.
That example came
straight from last years Ohio Northern University's Public Relations Student Society of America
Partners Conference. As I was in attendance, and a participant in using the
hashtag, I can say that using the generic short hashtag was effective.
